CUSTOMIZE PILLOWS, CARPETS, RUGS, CUSHIONS, CUSHION COVERS, DECORATIVES, FRAMES.
Unique Rugs Collection
Explore our exclusive range of rugs designed to elevate your space with style and comfort.
The Art of Hand-Knotted Rugs


Hand-knotted rugs are the epitome of craftsmanship, blending tradition with contemporary design. At SERA, each rug begins as a vision—crafted through close collaboration with our clients. Our designers work meticulously to bring ideas to life, ensuring every detail reflects your aesthetic.Once the design is finalized, expert artisans hand-spin and card the finest yarns, creating a rich, organic texture. The fibers are then dyed in vibrant, lasting hues using time-honored techniques. The weaving process is where true artistry shines, with every knot tied by hand, transforming threads into a masterpiece of timeless elegance and exceptional quality.
" Weaving Art and Style, Thread by Thread."
Hand-Tufted Rugs: Versatility Meets Luxury


Explore our unique collection of handcrafted rugs for every space.
we craft bespoke hand-tufted rugs and carpets tailored for luxury residences and prestigious hospitality spaces worldwide. This versatile technique allows for stunning creations, from elegant stair runners and grand lobby insets to sophisticated suite and corridor designs.
With endless design possibilities, hand-tufted rugs offer a rich variety of textures—including high and low pile, cut, loop, tip-shear, and intricate 3D effects—enhanced by expert hand carving. The beauty of this technique lies in its seamless, non-repetitive patterns, ensuring every rug is a true statement of artistry and individuality.
"Endless Artistry, Timeless Creations."
"Flatweave Rugs: Subtle Elegance in Every Thread"
Explore our unique collection of handcrafted rugs for every space.
A flatweave rug is expertly crafted by weaving vertical warp threads with horizontal weft threads, creating a smooth, even surface without knots or piles. The minimalist design offers a sleek, refined look, with the rug’s height typically starting at a delicate 5mm, depending on the thickness of the yarn. This technique brings timeless elegance and versatility, making it ideal for various spaces and styles.
"Every Thread Tells a Story of Passion."


I absolutely love the unique rugs! They transformed my space and provide an incredible blend of style and comfort. Highly recommend this product page for inspirations!
Sarah M.
★★★★★
Shri Ramchandra Badrinarayan Private limited , C21/65 B2, VDA Colony, Pichas Mochan, Lahurabir, Varanasi, Varanasi, Uttar Pradesh, INDIA - 221001




Member




+91 - 9120003567
Shri Ramchandra Badrinarayan Private limited, Purani Bajaji, Pakka Ghat Road , Mirzapur, Uttar Pradesh, INDIA - 231001


+91 - 7510008936
serashri@gmail.com



