Quality is the buzzword

SERA is a brand born out of love and passion for quality and craftmenship, Dedicated to our grandfather Shri Badrinarayan Ramchandra Mishra, Who knew how to make every space a home, every person a family , every creativity a work and work a passion !We have made quality our habit. It’s not something that we just strive for – we live by this principle every day.

At SERA, Creating carpets is not about making pretty paintings or pictures; it’s about creating a quality of life, a beauty that nourishes the soul. . Based in Mirzapur, Uttar Pradesh, we have been infusing elegance into flooring traditions since 1975. Our approach to weaving elegance isn't just about creating inviting and timeless rooms; it's about enveloping spaces with love, warmth, and enduring charm. This ethos has guided us in sustaining the rich Indian heritage of craftsmanship and designs, both within India and across the globe. Business, for us, transcends being a mere source of income; it's a way of life. The company was founded by Late Shri Badrinarayan Mishra, who have a keen interest in cloth and carpets.

The path to one’s dream home is often littered with obstacles and complications—money, location, timing, furnishings, and everything in between. To make anywhere you reside more functional, warm, attractive, loving, and peaceful furnishings and decor are one of the main elements It also lets others know what kind of life you want to live there. We believe that the liveable spaces and the art of decorating reflect the owner’s point of view, celebrations, joys of life, and comfort during times of sorrow, thus the floor plays an important role in all of these, first thing one observes is the floor, carpets decorate the floor colours, pattern to texture and provide that emotional touch one needs.

Our innate desire for a beautiful rug is every bit as powerful as our yearning for love and happiness. Our bodies may thrive with the latest wellness trends, but it’s the quality of the rug combined with the beauty that truly satisfies our souls.

While creating a rug we share clients’ visions of the custom rug with every individual related to that rug, designer, weaver, and raw material expert about how we introduce elements of beauty with the best quality into the homes and office spaces clients live so lovingly. we work as ONE, our special touches can be found in the rugs.