SERA began its Journey as Ramchandra Kapde wale, a brand that was created with love and a strong commitment to excellence and skill. Our brand  SERA is tribute to our beloved grandfather, Late Badrinarayan Ramchandra Mishra, who had a remarkable talent for turning any space into a warm and inviting home. He had a special ability to make everyone feel like family and had a true passion for his work. At SERA, we have made a habit out of ensuring the highest quality in everything we do. Quality is not just a goal that we aspire to, but a principle that we embody in our daily lives.

SERA

Crafting Spaces, Honoring Legacy, Embracing Quality.

At SERA, crafting home décor is not about making pretty paintings or pictures; it’s about creating a quality of life, a beauty that nourishes the soul. . Based in Mirzapur, Uttar Pradesh, we have been infusing elegance into home decor traditions since 1975. Our approach to weaving elegance isn't just about creating inviting and timeless rooms; it's about enveloping spaces with love, warmth, and enduring charm. This ethos has guided us in sustaining the rich Indian heritage of craftsmanship and designs, both within India and across the globe. Business, for us, transcends being a mere source of income; it's a way of life. The company was founded by Late Shri Badrinarayan Mishra who had a keen interest in cloth and carpets, with the help of his sons Shri Ashok Kumar Mishra , Anil Kumar Mishra and Sunil Kumar Mishra they successfully made his dreams to reality.

OUR VALUES DEFINES OUR ACTION

OUR MISSION

OUR VISION

we believe greatness comes from dreams and decisive actions. Success is mastery, but true legacy is built on fulfillment. With passion, purpose, and an unwavering commitment to quality, we blend passion with purpose to create excellence that every creation reflects a deep sense of satisfaction

we envision a world where craftsmanship is more than just an art—it’s an expression of passion, heritage, and authenticity. Our vision is to ensure that our creations are not just noticed but truly missed in their absence, leaving an enduring impact on homes and hearts alike.

CORE VALUES

We have made quality our habit. It’s not something that we just strive for – we live by this principle every day.